We were asked to design an identity for a new home staging company that offers occupied, vacant, and realtor staging services in the real estate market.
The logo idea was to merge the roof as an arrow with the letter ‘A’ from the name of the company. The sea salt color represents a color that is currently trendy and often used in home staging and interior design. It implies a fresh and new vibe, that of which people are looking for when buying a home.
It is a Florida based company looking to enhance a used home to the eye of the buyer in order to sell more quickly and for top dollar – hence the elegant typeface, Montserrat.